The Coach's Critical Error? Challenging The Executives and an Infallible Leadership Class

Iturns out Ruben Amorim endured defeat by Grimsby. Survive losing a crucial European final versus a particularly poor Spurs sides for many years. He withstood losing at home against domestic rivals, a lowly league position, the tactical inflexibility, laying waste to some of the club’s best homegrown talent, a poor winning percentage, labeling the squad the worst the club has ever seen. Yet, there existed a single opponent with whom the Portuguese coach was not permitted to engage. You come at the sporting director, you had better succeed.

Unfortunately, similar to numerous Premiership right-back during Blackburn Rovers' title-winning campaign, Amorim took on Jason Wilcox and seems to have failed. Even the most distracted of readers can see the paradoxical situation: a coach who frequently berated at his players for failing in one-on-one duels crumbling in the face of the white heat and animal charisma of a the Premier League’s most feared sporting directors.

And frankly, this whole painful saga seems to paint the director in a different perspective. It may have been easy, given his nine months of experience at Southampton, to view him as merely a functionary within the club's structure: a man who owed his position largely to his friendship with his former boss a fellow executive as any verifiable talent. How mistaken we all were. In brilliantly outmanoeuvring the club's celebrated manager, just as he bested the unfortunate Dan Ashworth before him, Jason Wilcox has demonstrated as one of the sport’s strategic masterminds: a strategic mind of which the club's mid-table rivals will now be justifiably concerned.

A Tactical Clash Over Formation & Philosophy

To illustrate, it was Jason Wilcox who being involved in the hierarchy that appointed the 3-4-3 fundamentalist Amorim in the first place, was instrumental in attempting to convince Amorim to ditch his favored formation. Naturally, these pleas were resisted. However, such directives hold greater authority when issued by a man with the unimpeachable soccer background he possesses, a veteran of three England caps and a role in a championship team from 31 years ago.

Perhaps in time he may be persuaded to outline his thought processes to the rest of us. Maybe one day questions may arise regarding why the coach is walking away with full compensation, without any compensation reduction clause in place. The director speaks rarely in public, and with very good reason. The true intellectuals of this sport – men like Jason Wilcox – function on a plane exceeding our mundane comprehension. If he ever did speak, probably all we would hear is a series of ultrasonic blips and four-dimensional whirring. Wanting is not quite the same as being prepared to comprehend it.

The INEOS chief allegedly suggested using the winger in a defensive role.
The club's co-owner has allegedly proposed utilizing the attacker in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

The Ultimate Authority Behind the Throne

But of course, in training our focus on the sporting director we are obscuring the real power behind the club's current leadership. The director is, after all, merely executing the directives of his line manager the billionaire owner, who in private has emphasized his desire for a back four. It is reported, the owner has also suggested playing Bryan Mbeumo in a wing-back role. Ratcliffe is keen for the club to adopt data science and metrics. According to ESPN, during a leadership summit soon after his minority ownership, he declared that United’s style to football “shall be determined by this group”.

After all, Ratcliffe is an expert in these intricate football matters, leveraging his previous experience in petrochemicals and yachting. Most importantly he is immensely wealthy, and it is known, the rich are the best of us: more perceptive, sagacious, more tactically astute, fundamentally superior. Who else would you trust to oversee an enlightened programme of cost-cutting, the construction of a new stadium that appears similar to an abstract design, the signing of a new striker?

A New Football Order: Directors Above Managers

This represents a shift we are increasingly seeing in top-tier of the game. For decades, teams mistakenly entrusted major sporting choices to subordinate staff such as coaches, scouts – players themselves. Maybe previously possible for an up-and-coming, visionary coach with ideas and energy to go into an organization and see their vision supported to fruition. But how many businesses have such individuals set up? What number of mass redundancies have they managed? Far preferable to place genuine authority where it rightly belongs: the leadership tier, the open-necked shirt brigade, the guys with the jaw-dropping professional resumes. Better by far to decide the strategy by the directors and hire someone who can tailor their offering to suit. If coaches were formerly chefs, they have become more akin to Deliveroo drivers: not responsible for the product, yet ultimately answerable should it be delivered poorly or fails to meet standards.

Nowadays, their job has become not about defining the vision and more about marketing it: the receptionist on the front desk, the visible figurehead of an organisation they have minimal power to influence. Enzo Maresca leads a team of very young players into Europe and wins domestic cups, and essentially gets sacked for talking. Wilfried Nancy finds his reputation ruined while those individuals who appointed him live to blunder another day.

The Modern Corporate Football: Responsibility for the Few

And perhaps in a small way this is simply corporate governance in action: the rise of a gilded overclass who can never be wrong, whose decisions remain sacrosanct, whose mistakes can always be sacked away without justification. Hire the system coach and then fire them for using excessively that system. Bring in the process guy and later bin them for requiring excessive time. And above all be grateful; for your modest increases in ticket costs, for the latest summer signings, for the reality that the grownups – however well qualified – remain in control.

Dominic Smith
Dominic Smith

Elara Thornton is a tech writer and digital strategist with a passion for emerging technologies and startup ecosystems.